Just as you won’t write a good book without reading plenty of them yourself, you will have difficulty selling your book if you don’t research the market. Know what books are out there in your genre. Pay special attention to cover art, jacket blurbs, and interior formatting. Find out what readers are looking for in your genre and make sure to mention this in your book synopsis and marketing material.
The following sites provide publishing services with no up-front fees to you, the writer. As payment for their services, they take a percentage of every sale you might make.
This is where the self- and traditional publishing worlds collide. Most authors, (even agented, big-advance-contract, NYT-bestselling authors) are expected to have an online presence. If you go it alone, and you want your book to find an audience, you should think of publicity and marketing as a part-time job. Social media is an important marketing tool for your book, no matter how you might feel about it personally. Word of mouth is one of the largest deciding factors in book purchasing.
Erin Bedford, writer.